In the world of professional sales, the seller at times will hype or overhype a product to induce a buyer. A sales gimmick will sound like, “this is the last one I have” or “this business opportunity won’t be around again.”
But in the political world opportunity comes around knocking more than once. And in Charlie Crist’s world, it’s knocking hard.
With the recent endorsement of U.S. Senator Bill Nelson, it was only a matter of time to see not if, but when he would come out and endorse president Obama. And with that endorsement, the opportunity opened up again for Charlie Crist.
Charlie Crist's speech at the DNC convention was neither hype nor a slick oil salesman speech. It was, rather, a laid back endorsement from a brand-new foot soldier in the Obama army.
Originally, Crist was nowhere on the DNC map to speak at their convention. But a week earlier, word came out that former Democratic congressman and huge Obama supporter Arthur Davis was going to be featured as a keynote speaker at the Republican National Convention. Davis' speech was how the president has broken his promises and the Democrats couldn’t be trusted.
The Democrats needed a counter punch and quick. Their man? Charlie Crist. And why not? Over the past two years, Crist has heavily campaigned that he was chased out of the Republican Party by its far-right wing. But the Democrats needed something more than just a speech from a disgruntled former elected official.
And bam! it hit them.
The Democrat consultants' thinking process (behind the scenes) was that since Crist really has no political home, he is neither a Republican nor a Democrat. He could be a hit to possibly woo over independent voters.
And on the surface, it should have worked. Crist's speech started off by invoking the name of Ronald Reagan and how Reagan said the Democratic Party left him.
Then Crist told his story how the Republican Party left him. In another move to try to win over undecided independents, Crist said he and president Obama don’t agree on everything. Crist's speech was neither hype nor overhype but a typical laid-back, soft-spoken, vintage Charlie Crist speech.
The crowd at the DNC Convention enjoyed Crist speech. The only problem is, most of the audience – outside of the Florida delegation, of course – probably didn’t know who Charlie Crist is.
Political observers view Crist speech as the kickoff to run for governor in 2014. Crist has denied he's running for a return to the post, but he also said in February of 2010 on Fox News Sunday with Chris Wallace he wasn’t going to leave the Republican primary to run as an independent.
Florida Democrats are split down the middle in their support for Crist. State Sen. Nan Rich – a declared candidate for governor – said Crist, if he runs, is going to have to explain Democratic voters why they need to vote for him.
Crist has been all over the map on positions ranging from abortion to gun control to offshore drilling. Unlike the Florida Republican Party, Sunshine State Democrats don't have a deep bench of attractive candidates. Rumors of another run from
Alex Sink have been talked about, as well as one from state party chairman Rod Smith.
A lot could hinge on this year’s election. If Obama wins and carries Florida it could be a mixed bag for Charlie Crist. For example, if Obama does win Forida, who takes credit?
Rod Smith, Alex Sink, Nan Rich or Charlie Crist.
And what or who could be the reason why Obama wins. If the Democratic base brings home the victory for Obama, then certainly the base will go for someone within their own party. But if the independents carry the state for Obama, then that gives fuel for a Charlie Crist run for governor in 2014 as a Democrat.
Republicans openly mock Crist as someone who doesn’t stand a chance to win in 2014. But if that’s the case, then why did the party, during the week of the Democratic convention, run web ads showcasing the flip flops of Crist? (The Democrats pulled the same stunt in 2010 from the Kendrick Meek campaign running TV ads showing how Crist was a Reagan conservative one week and a Sarah Palin supporter the next.)
Crist has done well in the past as a retail politician. But in order for him to win this game, he will have to win voters over as a wholesale politician. And for Crist that just may be impossible.
If Charlie Crist makes the jump to run in the Democratic primary for governor in 2014, he's going to be doing a lot of explaining and damage control too win the support of primary Democrats.
Ed Dean's radio show can be heard daily from 2 to 4 p.m. on 90.3 FM on Florida's east coast and 89.3 FM on the Gulf Coast.
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